To give back creative and analytical power to marketers by providing them with data marketing technology.
Now that everyone is acknowledging the enormous potential of Data, how many people actually know how to easily send the right message or the right ad to the right person at the right time in a predefined and profitable way? The creativity and analytical spirit of marketing decision-makers are often limited by the options offered by today’s technical solutions that are too verticalized, closed or clumsy.
As a result of two years of R&D, mediarithmics offers an open platform that covers a wide functional spectrum. Thanks to this achievement, marketers can finally personalize their digital communication based on the behavior of each customer profile, including from on-site to email and programmatic media.
"What convinced me to invest in mediarithmics? The fact that we are facing a Data Marketing market with enormous potential. The management team has successfully demonstrated that a little French start-up had the technical means to develop a tool as impressive as mediarithmics, even though people usually think that only American companies are capable of succeeding against this kind of challenge. The platform is well positioned to meet existing and future market needs."
Chairman of Jaïna Capital investment funds
Founder and former CEO of Meetic
"It's not easy to differentiate one technological project from another. The effects of advertising and marketing tactics aside, what makes one solution more effective than another is the technology and its execution. mediarithmics has managed to design a solution that eases the "suffering" of marketing departments looking to implement Data Marketing. But the project's key strength lies in the quality of its execution: a real mastery in programming and the ability to get inspired by the world of finance and statistics to produce a coherent and modular package."
Partner at Jaïna Capital
Former Deputy Managing Director and CTO of Meetic
"I am convinced that mediarithmics will be THE digital marketing solution to support brands and their boards on their digital development journey in France and overseas, while simultaneously respecting consumer privacy. The incredible potential of mediarithmics is largely due to its founder Stéphane, who combines excellent managerial experience with an accurate sense of action and innovation. He knows and demonstrates that technology - in this instance "big data" - is at the heart of innovation and that marketing is what turns an idea into impact. He also knows how to surround himself with competent people to build and grow an exceptional team, and I love that!"
CEO of Fujitsu - RunMyProcess
Graduated from X-Telecom, Stéphane possess a double skill set: 18 years’ experience in digital marketing management and a long-standing passion for programming. After working for Andersen Consulting (strategy consulting), he moved into Microsoft (MS Office marketing) and then Trace One (Managing Director). When he was 12 he started developing his own drawing and video game applications using Assembleur 6809. Aged 20 he was researching lazy replication at INRIA. At the age of 27 he was chief engineer at France’s leading interactive TV banking service (Crédit Agricole TV on TPS). Since 2012 he has been the designer and architect of the mediarithmics platform.
Graduated from ESCP business school, Grégoire participated in the creation of PixiBox.com, eventually sold to HighCo in 2001. After 9 years in strategy consulting (PwC and Greenwich Consulting) helping large organizations in the EMEA region to define their marketing, CRM and digital strategies, Grégoire moved back into the operations side. He managed Tradedoubler France before joining the world leader in digital couponing, RetailMeNot Inc., aiming to grow the group in terms of its IPO/NASDAQ potential and make it the leading French publisher in the affiliation market. Grégoire brings to mediarithmics an in-depth knowledge of marketing issues and the digital ecosystem.
VP Sales & Marketing