Legal notice

About mediarithmics

mediarithmics is a provider of digital media and data management technology for advertisers and agencies. mediarithmics platform activates data, automates execution and optimizes advertising interactions across addressable media – delivering greater performance, transparency and control to marketers, as well as a better experience to consumers.

Data collection

In order to deliver an ad to you, mediarithmics does not collect personally identifiable information about you. Personally identifiable information includes data such as your name, address, phone number, social security number or email address.

mediarithmics does collect non-personally identifiable information about you for the use of targeting ads and measuring the effectiveness of ads on behalf of mediarithmics’ advertisers.

This non-personally identifiable information includes data like:

  • events related to your activity on the partner's website (such as the number of pages viewed, the products you viewed, the searches made)
  • information provided by trusted partners that may include socio-demographic data such as age or information related to your communication device (device type, operating system, version)
  • and events related to the mediarithmics ad serving activity such as the number of ads displayed to you.

About cookies

Like most digital marketing platforms, mediarithmics uses "cookies" to enhance the user experience on the web, to deliver more relevant ads and for ad reporting. mediarithmics cannot use these cookies to personally identify you in any way, and these cookies in no way damage your system or files.

A mediarithmics cookie is a unique number that is assigned to your browser the first time mediarithmics serves your browser an ad or identifies your browser on a client's website. This number is stored in a file on your computer and helps us deliver relevant ads to you.

For instance, cookies help mediarithmics ensure that you don't repeatedly see the same advertisement. Cookies can also help advertisers measure how you utilize an advertiser's site and the effectiveness of an advertisement. This information can then be used by advertisers to better identify your needs and show you ads related to the type of products you might be interested in.

Although mediarithmics believes that cookies help enhance your experience on the web by delivering more relevant messages to you, mediarithmics does not need cookies to deliver ads to you. If you decline a mediarithmics cookie, you will still be able to view ads; however, you may see the same ad repeatedly or be delivered ads that have no relevance to you.

Data Retention - How long is data stored?

We retain the anonymous data that we collect for up to 12 months from the date of collection. Our cookies expire 12 months after they are last updated.

If you do not want the benefits of targeted advertising, you may opt-out of the benefits of targeted advertising, by checking the box below.

Please note that if you delete, block, or otherwise restrict cookies, or if you use a different computer or Internet browser, you may need to renew your opt-out choice.

If you have opted-out and wish to opt-back-in you may use the cookie settings in your browser to clear the mediarithmics opt-out cookie. If you have questions, please contact us at privacy@mediarithmics.com.