News

Ad-Exchange
mediarithmics proposes the inventory of newsletters monetized in programmatics by Ividence

We told you about it not so long ago: newsletters and emailings become available inventories in programmatics. In France, the Ividence company, which dashed recently into this market of editorial newsletters programmatic monetization, announces a partnership with the Data Management Platform (DMP) and programatics purchases (DSP) mediarithmics...

Ad-Exchange
01/03/2017
Offremedia
LiveRamp and mediarithmics are moving their data closer

The CRM onboarding solution LiveRamp and mediarithmics, the integrated data marketing platform, developed a partnership to connect their CRM data to the digital channels...

Offremedia
23/02/2017
Offremedia
mediarithmics and Ividence are going to develop programmatic email offer within newsletters

Ividence, technology which allows the editors to integrate the advertising into programmatic mode in their newsletters, and the data marketing platform mediarithmics signed an agreement for the deployment of a programmatic email offer in newsletter....

Offremedia
23/02/2017
Ratecard
LiveRamp ™ and mediarithmics connect the 1st, 2nd and 3rd party data and grow the announcers' customer knowledge

The Onboarding CRM service of the giant Acxiom Liveramp, partners with the data marketing platform mediarithmics. Therefore its digital marketig services (DMP, DSP, DCO, Marketing automation) can lean on the Liveramp's data "pool", formed by 450 different partners (or Open Garden)...

Ratecard
15/02/2017
Strategies
Liveramp partners with mediarithmics

The Onboarding CRM service of the giant Acxiom Liveramp, partners with the data marketing platform mediarithmics. Therefore its digital marketig services (DMP, DSP, DCO, Marketing automation) can lean on the Liveramp's data "pool", formed by 450 different partners (or Open Garden)...

Strategies
15/02/2017
Viuz
mediarithmics and Ividence boost the programmatic e-mail

Ividence, technology which allows the editors to integrate their advertising into programmatic mode in their newsletters, and mediarithmics, open and integrated Data Marketing Platform (DMP, DSP, marketing automation, DCO) officialize the agreement signed for the deployment in prerelease of a programmatic email newsletter offer...

Viuz
15/02/2017
Ad-Exchange
Data: mediarithmics and LiveRamp integrated

The French data management and media purchases platform mediarithmics announces its partnership with " the onboarder " LiveRamp (Acxiom group). Associated with the LiveRamp onboarding CRM, mediarithmics " offers to the marketers a unique connector...

Ad-Exchange
15/02/2017
Ratecard
mediarithmics and Ividence sign an agreement for the development of the programmatic email in newsletter

Ividence, technology which allows editors to integrate their advertising into programmatic mode in their newsletters and mediarithmics, open and integrated data marketing platform (DMP, DSP, marketing automation, DCO) officialize the agreement signed for the deployment in prerelease of a programmatic email newsletter offer...

Ratecard
14/02/2017
Strategies
mediarithmics and Ividence form an alliance around programmatic e-mail

mediarithmics, data marketing platform, and Ividence, technology which allows editors to integrate their advertising into programmatic mode in their newsletters, officialize an agreement for the deployment of a programmatic e-mail newsletter offer...

Strategies
13/02/2017
CB News
Programmatic email in newsletter: mediarithmics and Ividence both find an agreement

Ividence, specialized in advertising in programmatic mode integration in newsletters, and the data marketing platform mediarithmics gather to provide a programmatic email newsletter offer...

CB News
09/02/2017
Ad-Exchange
Synchronization and data: Sync sets up a DMP with mediarithmics

Sync, French editor of the Sync2Ad solution of advertising synchronization between TV, radio and mobile screens, invests in the deployment of a data management platform (DMP) with mediarithmics....

Ad-Exchange
09/02/2017
CB News
3W Régie wants to expand its audiences knowledge

3W Régie, e-commerce control room, launches a new offer allowing to target its "first party data" segments outside its origin supports. To do so, the control room will lean on mediarithmics which is already its DMP, in order to exploit its DSP owner as well....

CB News
18/01/2017
Ratecard
SYNC chooses mediarithmics to deploy a real-time DMP with unique data set on new mobile uses

SYNC, company specialized in multi-screen advertisement synchronization, picked the open and integrated Data Marketing platform mediarithmics for the deployment of its DMP (Data Management Platform), meant to develop and value its Data unique asset...

Ratecard
15/12/2016
Strategies
SYNC chooses mediarithmics to deploy a real-time DMP

SYNC, company specialized in multi-screen advertisement synchronization, picked the open and integrated Data Marketing platform mediarithmics, a company specialized in prospects' and customer's data navigation syncronization , with the CRM datas...

Strategies
14/12/2016
CB News
mediarithmics is going to deploy Sync's DMP in real time

The opened and integrated data marketing platform mediarithmics has been chosen by Sync, company specialized in multi-screens advertising syncronization, for the deployment of a DMP intended to "develop and value its Data unique asset...

CB News
13/12/2016
Viuz
Are the content editors able to survive the audience planning era ?

Whether they are American or European, the technological companies are the big winners of the digital fast-growing, by getting the data without producing any content by themselves. On the opposite, the publishers are struggling to insure their income growth...

Viuz
12/12/2016
FrenchWeb
« The value of an editor's website does not rely only on its content quality anymore » [Stéphane Dugelay & Grégoire Frémiot]

In our new digital era, data marketing deeply upsets the relationship between a brand and its prospects and customers, by allowing to communicate in a personalized way: « the right message, to the right person, at the right time and on the right channel »...

FrenchWeb
06/12/2016
Ratecard
Breakfast review « intent data » co-organized by mediarithmics, Comparadise and Marketshot

On this Tuesday November 8th, Comparadise, Marketshot and mediarithmics gathered, more than 100 marketing and digital professionals to hang out with 5 experts: Axa, BlaBlaCar, GroupM Connect, re-mindPHD and Le Figaro, in order to talk about "the intent data"...

Ratecard
22/11/2016
Maddyness
Know everything about data the CRM with the latest HUB Report

Big data, small data, third party data, 3 V… Data will have no more secret for you ! And to allow you to find the good partners Maddyness listed 8 major startups in the data area: Heuritech, Alkemics, Dataïku, mediarithmics...

Maddyness
14/11/2016
FrenchWeb
Breakfast / Workshop : Intent data at the heart of the customer's performance

During a "breakfast and workshops-debates" morning (8h30-11h), Comparadise, Marketshot and mediarithmics wished to meet around a round table and workshops, each with the sectorial expertises, to share between specialists on what seems to be innovative practices ...

FrenchWeb
31/10/2016
Strategies
mediarithmics, heart of target

To spot and internet user on a service resiliation page and automatically script a campaign, specifically made for this situation, to hold him back... Here is one of the concrete applications of the mediarithmics solution...

Strategies
30/10/2016
Ratecard
Breakfast / mediarithmics' Workshops : « Intent data at the heart of the customer's performance »

The development of advertising digital technologies opens new perspectives for the brands. When we selected medias hoping that their audience represents at best the desired target, the announcers can today...

Ratecard
25/10/2016
Ratecard
Infographic : the data asset valuation, instructions in 3 steps

The advertising market is evolving with the passage from a « Media Planning » logic to an « Audience Planning » logic. In this new era, data quality and technology mastering are the key factors to survive...

Ratecard
18/10/2016
FrenchWeb
mediarithmics wants to facilitate the launch of personalized campaigns

Data marketing (sending the right message at the right moment to the right person on the right channel with the right ROI), it is often like the "first time": we fantasize about it before but we realize afterward that it is not so simple without the right technique nor the right partner.

FrenchWeb
07/10/2016
Ad-exchange
3W equips itself with a DMP with mediarithmics

The french public company specialized in e-business websites 3W Régie announces that it sets up a data management platform (DMP) with mediarithmics, editor of an opened solution coupling DMP, DSP (programmatics purchases) and DCO (dynamic banners)...

Ad-exchange
22/09/2016
Offremedia
3W Régie becomes ally with mediarithmics to develop its DMP

3W Régie selected mediarithmics technology to develop its own data management platform (DMP). The objective is to optimize data exploitation and maximize its monetization. More specificly, this DMP proposes user datas updating in real time, the internet user identification in 360° (desktop, mobile and email)...

Offremedia
31/08/2016
Viuz
mediarithmics chosen by 3WRegie

3W Régie, e-business leader public company recently entrusted mediarithmics, opened and integrated data marketing platform, to develop a data management platform that will optimize its data asset exploitation...

Viuz
09/08/2016
Ratecard
mediarithmics lives to the rhythm of its french clients

Having signed these last months 7 new customers among whom CAC40 companies, pure players or publishers, the open and integrated data marketing platform (DMP, marketing automation, DSP, DCO) widens its action radius...

Ratecard
02/08/2016
Ratecard
mediarithmics and Temelio create a partnership to optimize the use of off-line Data

Leaning on the interaction and the complementarity between mediarithmics' (DMP, DSP) and Temelio's technologies (CRM onboarding), the partnership has to allow digitalization of their offline database CRM to the companies in order to exploit this data in programmatics...

Ratecard
21/07/2016
Viuz
Cyril Cambier, Blablacar: the way we have deployed profitable RTB campaigns for acquisition

Nothing seems to stop the world leader of ride sharing in its conquest of new members. We wished to understand how this actor, renowned for its very ROIste approach, apprehend the programmatic display in the results measure and optimization...

Viuz
06/07/2016
Journal Du Net
What if the answer to ad-blocking was in the hands of marketers ?

They are 420 million internet users to use the adblocking in may 2016, which is a 90% increase in one year. What if this digital communication crisis was only temporary, kind of like a teenager crisis ?...

Journal Du Net
01/07/2016
Ratecard
mediarithmics continues rising and acquires new offices in Paris

Things are going faster for mediarithmics. The open and integrated data marketing platform (DMP, marketing automation, DSP, DCO) signed 7 new customers these last 6 months. CAC40 companies, pure players or publishers...

Ratecard
22/06/2016
Ratecard
Did you say « intended users » ?

Gathering an important part of RTB French experts, the PROGRAMmatique Expo 2016 allowed to highlight the new trends. One the subjects which held the center stage is the data publishers value and good exploitation. mediarithmics, in particular, had the opportunity to give its perspective...

Ratecard
24/03/2016
Ratecard
The new models for smart exploitation of Data at PROGRAMmatique EXPO

During the next PROGRAMmatic EXPO which will take place on March 16th, two French publishers public companies leaders of their sector are going to present their last Audience Schedule innovations...

Ratecard
01/03/2016
mediarithmics
Bosch relies on mediarithmics to operate Audience Planning campaigns focused on performance via 3W Adex

To promote its range of electric hand tools, Bosch makes programmatic campaigns through the mediarithmics' platform by using the e-business data available on 3W Adex, and aim at having a 360 ° vision of its campaigns performance...

SRI France
26/01/2016
Ratecard
In marketing, are you like Jean-Claude Duss or the Mentalist ?

There are those who are doing marketing as Jean-Claude Duss tries to seduce: once the "segment" is identified, we push and we repeat its "promotion" as many times as possible...

Ratecard
21/12/2015
Ad-exchange
A DMP for B2B campaigns in France

They decided to take advantage of the BtoB data they have and their expertise regarding digital campaigns activation to build a data management platform that can help their announcers customers to lead custom advertising campaigns...

Ad-exchange
23/11/2015
E-marketing
Launch of the first multichannel advertising market place

The specialized in B to B marketing agency , Histoire d'Adresses, launches its first advertising multi channel marketplace dedicated in B to B, in France. This DMP was designed with mediarithmics...

E-marketing
06/11/2015
Strategies
Histoire d’Adresses starts its own advertising market place with mediarithmics

The specialized in B to B marketing agency , Histoire d'Adresses, launches its first advertising multi channel marketplace dedicated in B to B, in France. This DMP was designed with mediarithmics...

Strategies
05/11/2015
E-marketing
Predicting the future, the new science of marketers

The predictive marketing is the new companies' quest. To get the low signals emitted by the consumer and to be capable of deducting their future behavior from it, new technologies were born or asserted themselves...

E-marketing
22/10/2015
Viuz
Programmatic: when French publishers step-up towards « Publisher Trading Desks »

What if instead of undergoing the programmatics wave, the publishers could surf on the thorough movement of programmatics to strengthen their strategic and financial value with their announcers? At first sight, the development of the programmatic purchase in the digital advertising led ...

Viuz
15/09/2015
Ad-exchange
Pre-bid optimization, the new deal of RTB performance

We questioned an RTB expert, Stéphane Dugelay mediarithmics CEO/CTO, to speak about the "Bring Your Own Bidder" / pre--bid optimization tendency which should move the boundaries of the programmatic market....

ad-exchange
03/07/2015
E-marketing
Grégoire Fremiot joins mediarithmics

Grégoire Fremiot is a graduate of ESCP and begins his career within PixiBox.com (resold to HighCo in 2001), at the post of marketing manager and businesses development. He integrates then PwC France (specialized in strategy consulting) in 2001, then Greenwich Consulting in 2005 as senior manager...

E-marketing
10/07/2015
Ratecard
Who stole my Youtube clicks ?

Did you notice it? A click rate divided by 10 on YouTube, even more in certain cases! The event took place during night from 9 till 10 June. At mediarithmics, in one day, a branding campaign video passed from 1,5 % CTR to 0,11 %. But who is guilty? Give me my clicks back...

Ratecard
25/06/2015
Strategies
Customers data, the turnkey solution

A newcomer makes his entrance to the effervescent world of the data management: mediarithmics, a Cloud marketing platform intended for companies so that they can manage their data customers by themselves and realize better targeted campaigns ...

Strategies
05/06/2014