Our solutions

Branding

Benefit from the power of Digital Branding communication:

  • 96% reach to every European marketplace via the mediarithmics' DSP connection
  • Access to premium and private inventories
  • Targeting by product range, device, geography, location, key words, doubtful clicks, etc.
  • Innovative formats (video, mobile and social network)
  • Audience retargeting to fine-tune qualified targets over time
  • Access to third-party targeting data

The mediarithmics +

  • The scenario building and scalability to setup campaigns
  • Campaign monitoring and transparency (visibility, repetition, costs, etc.)
  • Real-time reporting
  • Option to internalize campaign management with the solution DSP Self-service

Pretargeting

Find and engage new prospects on your websites and turn them into customers:

  • 96% reach to every European marketplace via the mediarithmics' DSP connection
  • Access to premium and private inventories
  • Targeting by product range, device, geography, location, key words, doubtful clicks, etc.
  • Innovative formats (video, mobile and social network)
  • Audience retargeting to fine-tune qualified targets over time
  • Access to third-party targeting data

The mediarithmics +

  • Optimization algorithm for purchases in pre-bid mode
  • Campaign monitoring and transparency (visibility, repetition, costs, doubtful clicks, etc.)
  • The scenario building and scalability to setup campaigns
  • Advanced geo-targeting
  • Connection capacity to existing CRM (to avoid pretargeting customers with acquisition display ads)
  • Real-time reporting
  • Option to internalize campaign management with the solution DSP Self-service

Personalized retargeting

Take control of your retargeting and improve its effectiveness and value:

  • 96% reach via display and around 25% via email
  • Creation of personalized dynamic banners
  • On-site tracking and scoring
  • Connection to all of Europe's leading marketplaces
  • "First impression" inventory management
  • Innovative formats (video, mobile and social network)
  • Optimization of click prediction

The mediarithmics +

  • Exceptional transparency concerning the cost of display retargeting and its contributory value understanding
  • CRM and acquisition synergies involving on-site, email and display retargeting
  • Optimization algorithm for purchases in pre-bid mode
  • Personalized communication scenarios
  • Real-time reporting
  • Option to internalize retargeting with the solution DSP Self-service and our consulting support

Self-Service DSP

Access easily and directly to vendor marketplaces (SSP) to rationalize your pretargeting and retargeting RTB budgets:

  • Connection to all of Europe's leading marketplaces
  • Innovative formats (video, mobile and social network)
  • Simple and intuitive interface, customizable to partner's colors
  • Targeting by product range, device, geography, location, key words, doubtful clicks, etc.
  • Training and Managed Services packages
  • Access to third-party targeting data

The mediarithmics +

  • Pre-bid CTR algorithms and the option to develop specific algorithms for partners
  • Integration of all modules within the platform to carry out retargeting in a competitive way
  • Real-time statistics
  • Easy integration with a DMP
  • Multi-channel and multi-format scenario building to perform retargeting operations aimed at specific audience segments

Publisher Trading Desk

Expand your marketable audience by exploiting the high value of your own data:

  • Qualification of the publisher's audience
  • Simple activation (on-site, email and programmatic display)
  • Validation of audience segments in all the available places in Ad Exchange
  • Better monitoring of customer relations and the packaging of solutions to increase turnover

The mediarithmics +

  • End-to-end integrated solution incorporating DMP + DCO + rule engines + multimedia campaign management + DSP
  • Speed of integration
  • Option to develop specific CPC and CPA optimization algorithms
  • High level of customization possible
  • Plugins and APIs to easily integrate with a partner ecosystem

Product & service recommendations

Put the right solution (products, promotions, etc.) into the right place:

  • Single or consolidated view of the behavior of your multi-screen visitors
  • Behavioral personalization of messages (CRM or advertising)
  • Multi-channel and multi-screen rule engines

The mediarithmics +

  • Management of customer and prospect interests in a graph database
  • Real-time correlation of "hot" and "cold" data for multi-channel activation
  • Campaign scenario building
  • Easy connection to pretargeting and retargeting campaigns
  • Optional consulting support

Onboarding CRM

Benefit from the power of RTB to better understand and communicate with your customers:

  • Improve your understanding about your customers using "hot" data from digital traffic (geolocation, navigation context, etc.)
  • Easy integration with your data (CRM, call center, etc.)
  • Improved personalization and contextualization of messages to reach customers, including programmatic buying
  • Access to third-party targeting data

The mediarithmics +

  • Monitoring of your data assets
  • Plugin and API systems to easily retrieve third-party data
  • Easy-to-deploy solution
  • Personalized RTB campaigns for your customers
  • Real-time management and reporting
  • Optional consulting support

Web2Shop

Take advantage of the RTB power for your store sales:

  • The right message to the right person on the right device at the right time to bring visitors to your points of sale
  • The power of geolocation to split smartly your web2shop and ecommerce activities
  • Personalization of an offer/product booster by geographical area
  • "Store opening" pack

The mediarithmics +

  • Multimedia campaigns including pretargeting and retargeting for website visits
  • Precise geolocation thanks to programmatic
  • Real-time management and reporting
  • Optional consulting support