The first Open & Integrated platform that allows to cover a full Data Marketing strategy.Contact us
It is no longer possible today to imagine a data marketing project without a complete and rigorous management of user consents. From the collection of user choices in personalized dialogue windows to the provision of a management portal covering all regulatory requirements (consents modification; consultation, removal and portability rights), the consent-management module is an exhaustive response to the needs of brands wishing to develop a pro-active and responsible approach to the management of personal data.
The concept of "Privacy by Design" is also integrated in the heart of the platform to automatically consider the users’ choices and prevent risks of misuse or abusive use of the collected data.
Any Data Marketing project will start with the collection and efficient use of all user data, be it behavioral signals, transactions or contact information.
The platform provides the most advanced features regarding DMP / CDP
The mediarithmics platform is based on a revolutionary database that introduces a radical break with existing practices in Big Data.
In the current compromise, Big Data databases can store large volumes of data but at the expense of the ability to query and analyze this data with delayed responses (several hours / several days) and often on compressed data that have lost their sensitivity and integrity.
The result of 5 years of R&D, the database that operates at the heart of the DMP / CDP module allows the storage of large volumes of data while managing all updates and access to data in real-time. It is possible to access query and data analysis tools that respond instantly, all while maintaining the granularity and integrity of all data.
The platform provides powerful scripting features for interactions with the goal of maintaining personalized communication with each user.
Digital marketing strategies are distinguished by a multiplicity of channels, media and content formats.
> The platform allows you to manage campaigns on different channels:
> Simple, standardised graphical user interfaces ensuring a fast ownership regardless of the campaign’s purpose, its channel nor its targeting characteristics.
> All the campaigns favour stats tracking allowing an accurate real-time monitoring of the quality of delivery and performance.
> Access to a marketplace of third-party data providers helping campaigns to target a wide variety of audience segments.
> The plugin technology helps to optimize the purchase performance on marketplaces by customizing bidding strategies with predictive algorithms.
> The instantaneous flow of data allows very short response times compatible with the duration constraints of third-party cookies.
In a "heterogeneous" environment in which the measurement points are of variable quality or even unavailable, it is essential to be able to evaluate the performance of marketing actions by comparing several measurement methodologies.
The platform allows you to work simultaneously on several models of performance analysis:
> Multi-touch Attribution
> The conversion objectives can be defined by relying on all available data points (activities, profiles, ...)
> All attribution calculations are done on the finest granularity of the data (without compression or aggregation)
> These data is archived and auditable
> The data analysis and reporting tools make it possible to cross-reference the indicators of campaigns performance with segments of audience, the geographical localization, the categories produced, ...
The platform is built on a powerful and revolutionary architecture that combines all the components of the latest cloud computing platform dedicated to Data Marketing.
> A polyglot database
> Full opening through APIs
> The ability to host custom algorithms as functions (plugin)
The result of 5 years of R & D, the database responds in a unique way to the challenges of data marketing: the large volume of data (x100 compared to traditional CRM approaches), the instant reactivity, the exploitation of data according to different interrogation languages, according to the use cases (activity analysis, segmentation, data science, real-time triggers...), the flexibility of the data schemes.
All transactions are executed in real time and the query engine responds instantly regardless of the language used (CRUD Rest, QL Graph, OTQL, SQL).
All features of the platform are accessible via open APIs.
The integrated approach of the platform offers a complete and coherent coverage of all micro-level data marketing concepts (user event, user profile, user score, ...) up to the macro level (statistics of visits, revenues aggregated per channel, ...)
These APIs allow a fast and efficient integration with the information system’s Marketing ecosystem.
After an exhaustive analysis of data flows and strategic decision points in data marketing processes, it was possible to isolate decision points or calculation points that may have an interest in being customized by functions called plugins.
There are several types of plugin (Activity Analyzer, Ad Renderer, Datamart Function, ...)
These embedded functions are automatically supervised by the platform and interact in real time with the data flows.
They can be developed in any language and can be deployed within the platform in minutes.